New campaign of Seagram’s Royal Stag featuring Ranveer Singh

Seagram’s Royal Stag has launched its new Live It Large Campaign. The campaign features the brand’s ambassador, the renowned Bollywood star, Ranveer Singh. Exemplifying the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!”, Ranveer also illustrates Royal Stag’s evolved new philosophy – “It’s Our Life. We Live It large.” The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.

With this new campaign, the brand strengthens its position as the voice of Generation Large, a generation that creates trends and are seen as trailblazers. The campaign also facilitates the brand to take the next step towards enhancing connect with the young audience.

The new campaign seamlessly integrates three important tenets of the brand: the Generation Large philosophy; the Live It Large gesture, the de-facto ritual of the Generation Large, and the Golden Stag brand iconography. The campaign will be amplified on all major platforms cutting across TV, digital, print and OOH in an impactful manner.