Radico releases its four products in WB

Radico Khaitan, India’s leading IMFL company, has announced the launch of four of its premium products in West Bengal.

The launch of Rampur Double Cask Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Premium Brandy, and Royal Ranthambore Heritage Collection Whisky in West Bengal intends to meet the state's rising demand for premium spirits.

West Bengal is a developing market for Radico Khaitan, which ranks second in India for alcohol consumption, according to a 2021 study by ICRIER and PLR Chambers. The state of West Bengal is believed to have 1.4 crore alcohol consumers, and thus Radico finds enormous opportunity in building a large consumer base there.