Simon Cowell enters spirits business

Renowned television personality, Simon Cowell, the creator of The X Factor, has entered the spirits sector following becoming Co-owner of Florida-based Harry Blu's, a gin and vodka brand which was established by Harry Blustein in 2019.

With the help of Cowell's savvy business sense, global reach, and passion for excellence, Harry Blu's will move into additional spirits categories and in markets outside of Florida.

In 2019, Harry Blu's started making gin, and in 2021, it ventured into vodka, including botanical based vodka.