‘New Time Zone, Same Cocktail Hour’ says Pernod Ricard

Pernod Ricard Global Travel Retail (PRGTR) has released a new concept - ‘New Time Zone, Same Cocktail Hour’ to highlight its extensive collection of white spirits brands. Travellers can now experience the activation, which was first introduced to the world in June 2023, at major airports like Sydney, Heathrow, and New York.

The 'New Time Zone, Same Cocktail Hour' pop ups are aimed at millennial and Gen-Z consumers who appreciate discovering new companies and product offers. This trend has been fueled by the steadily expanding at-home cocktail fad.

With the introduction of the new concept, travellers will be able to browse and learn more about white spirits such as Absolut, Malibu, Beefeater, Havana Club and Jameson inside the pop-up spaces.