New Area Director at STB for India, South Asia and Africa

Lim Kean Bon has been appointed as the Area Director of the Singapore Tourism Board (STB) for India, South Asia, and Africa.

He will head STB's promotion efforts and initiatives to engage the travel industry in northern and eastern India to maintain and expand leisure travellers' affinity for Singapore.

In addition, Kean Bon will be in charge of business development initiatives to attract cruise and meetings, incentives, conventions, and exhibitions (MICE) throughout India, to Singapore. Additionally, he will guide his group in interacting with customers in other local marketplaces, such as Bangladesh and South Africa.