New MD and CEO for United Breweries

United Breweries Limited (UBL), part of the HEINEKEN Company, has appointed Vivek Gupta as its Managing Director and CEO.

His new tenure will be effective from 25th September 2023.

Vivek is an engineering graduate with a Master’s in Business Management from IIM, Ahmedabad. He brings solid and broad experience from commercial and leadership roles in MNCs and new-age start-ups, both in international markets and India.

Vivek spent over two decades in leadership and commercial roles at P&G, working across various categories, ranging from everyday consumption to premium categories. His last position with P&G was as Managing Director of Australia and New Zealand. He joins UBL from India’s fast growing unicorn, Udaan.com.

Along with the UBL leadership team, Vivek will be responsible for driving sustainable growth for the company. In his new role, he will be responsible for leading the premiumisation of UBL’s portfolio, including strengthening the iconicity of Kingfisher.