ABD launches Zoya Special Batch Gin

Allied Blenders and Distillers Limited (ABDL) has launched Zoya Special Batch Gin in its new premium brands vertical. This sets the pace for the organisation’s entry in the curated, high-profile luxury gin segment, and to a higher margin business.

Zoya Special Batch Premium Gin is made from 100 percent grain and natural spirits, with delicate Juniper and 12 fine botanicals to give it a beautiful, fresh and unique finish. Zoya’s intriguing combination of herbs, fruits and spices is said to make it a perfect sipping drink or a companion for gin & tonic, gin & soda, gin & sonic as well as for cocktails.

The new gin will launch first in Gurgaon and will subsequently move to Maharashtra and major cities in other states of the country. A 750ml bottle of Zoya Special Batch Premium Gin will cost Rs.2200 in Maharashtra. The brand will also be available for global markets at the earliest.