Dr. Dre, Snoop Dogg launch RTDs

Rappers Dr. Dre and Snoop Dogg have created Gin & Juice, a ready-to-drink (RTD) range named after the latter’s 1994 single. The canned drinks are premium gin-based cocktails and come in four flavours: citrus, melon, passionfruit and apricot.

The spirits company behind Gin & Juice by Dr. Dre and Snoop Dogg will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the Co-founders of On The Rocks Cocktails, which was acquired by Beam Suntory in 2020. The 5.9 percent ABV drinks are currently rolling out across the US through a partnership with Southern Glazer’s Wine and Spirits.