Diageo and Suho to promote responsible drinking

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. Suho is a renowned South Korean singer-songwriter and actor who leads the group Exo that debuted in 2012.

The 'Enjoy the Flow, Savour Every Moment’ campaign features an original song recorded by Suho, a music video, and behind-the-scenes footage that emphasises the importance of savouring each moment and enjoying alcohol in moderation. The accompanying lyrics include messages like “take it easy”, “slow down”, and “savour every moment”.

The campaign kicks off in South Korea and will run in Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam in the coming months. The song, music video and behind-the-scenes video will be shared on Exo's social channels.