Queenfisher Unveils Lager Revolution: Celebrating Inclusivity

At a star-studded Queenfisher Gala Night, the United Breweries Limited (UBL), a part of the HEINEKEN Company, has unveiled Queenfisher: The Queen of Good Times, , an innovative initiative from UBL.

The initiative celebrates moments of sisterhood across all groups of friends, activated through touch-points, curated experiences and a new lager beer. The fresh brew also comes with a new perspective on the iconic calendar, now re-imagined as ‘The Galendar’, which captures real-life stories of women.

Shot by Avani Rai, every page has a QR code which upon scanning shows the unique moments of sisterhood of that circle as captured in films by director Kopal Naithani. A unique micro website, https://queenfisher.in/, allows the public to experience the world of sisterhood as told by the women and also create their own personalised galendars and share with others.

The Queenfisher beer is an all-women initiative right from formulating the limited-edition lager in cans to it being brewed by women brewers.

A Grand Launch

The launch event , held at the Bastian in Mumbai recently, featured engaging panel discussions, unveiling The Galendar and a sneak peek into the upcoming Queenfisher lager beer can, all culminating in a curated augmented reality (AR) and sensory immersive experience of the Queenfisher world.

Panel speakers and attendees at the event included Dolly Singh, Orry, Anshula Kapoor, Bani J and Juhi Godambe. The event, hosted by the effervescent Kubbra Sait, was further enhanced by live music performances by DOT and Kayan. The panel discussions focused on the importance of acknowledging everyday stories of sisterhood that propel individuals forward and foster a more inclusive environment.

The packaging of Queenfisher beer embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Speaking at the event, Vikram Bahl, CMO, United Breweries Limited, said, “Queenfisher is our way of celebrating inclusivity and the unstoppable force of female friendship.”

The Queenfisher can is competitively priced at Rs 80 per 500 ml and readily available at leading outlets across Goa. It will soon be available across other cities in the coming months.

The packaging of Queenfisher beer symbolizes inclusivity, showcasing silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher aims to provide a safe space for meaningful and honest conversations, acknowledging the challenges women often face in society.

Vikram Bahl, CMO of United Breweries Limited, expressed, “Queenfisher is our way of celebrating inclusivity and the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Here’s to the queens among us, who sparkle brighter when they shine together!”

Queenfisher Lager Beer, competitively priced at INR 80 per 500ml, is now available at leading outlets across Goa, with plans for expansion to other cities in the coming months. Cheers to Queenfisher, a toast to sisterhood, inclusivity, and the power of female friendship!