Radico teams up with Arjun Kapoor for its Premium Brands

Radico Khaitan Ltd has joined forces with Bollywood actor Arjun Kapoor, who will serve as the Brand Influencer for its portfolio of premium brands. This partnership spans across Radico's offerings, including Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, Morpheus Brandy, and others.

The Company is set to launch an exciting series of innovative campaigns and activations in collaboration with the actor. The goal is to make Radico's drinks more popular and engage with a larger audience, tapping into Arjun's fame and influence over the course of 18 months.