With the International Beer Day knocking on our doors with kegs and pitchers, it’s time to spread the ‘beer’ cheer! Playing a leading role on this occasion is The Beer Café, India’s largest alco-beverage chain, which has launched its ‘International Beer Month’ celebration. The festivity will run till August 31st across all outlets in Delhi, Gurugram, Mumbai, Bengaluru, and Chandigarh, giving beerophiles a unique opportunity to enjoy and celebrate their favorite golden brew with a pint or two!

Renowned as much for its innovative campaigns as its premium brews, The Beer Café has another quirky concept up its sleeve to add more zest to the celebrations. Rekindling the age-old love affair between beer and Bingo, the brand has introduced ‘Beer Bingo’, where users get free beer instead of money. Bingo tickets will be made available in all outlets for customers, who can order beers from the countries mentioned on the ticket and get the server to stamp their tickets. Once all the countries are stamped, patrons can get a new ticket with their completed ‘bingo’. Here’s the interesting part: customers can choose any country mentioned in the new ticket and avail a pint of premium brew from that country, absolutely free! And if you still want to keep on with the beer-romance, grab another ticket!

Commenting on the unique concept, Rahul Singh, Founder & CEO, The Beer Café said, “With the International Beer Day, we thought ‘how can we restrict the joie de vivre associated with beer to a single day?’ This is why we have launched a month-long celebration with our International Beer Month – Beer Bingo. The additional twist is a perfect way to celebrate our unique offerings sourced from all over the world, as well as the vast amount of joy beer has brought to us over the years! We look forward to enjoy a month-long beer extravaganza! Cheers!”

The Beer Café offers the largest collection of beers sourced from all over the world, along with various unique, innovative and downright quirky alcoholic cocktails and beverages. So here’s to raising a toast to all the beer lovers and the innovative idea: may the August celebrations continue round the year!

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