Beluga Signature will show how bartenders deliver luxury to guests

As part of a worldwide initiative, Beluga Vodka announces the launch of the fourth edition of Beluga Signature, an on-trade multistage bartender program, encompassing an educational component and creative competition, in seven major markets across the world.

Top level bartenders from Russia, France, Germany, UK, Spain, Italy and India will have the unique opportunity to travel to Moscow and compete with the best for the title of Beluga Signature Global Ambassador 2020. Participants will represent their winning cocktail and the Beluga brand at the most significant global industry events (Bar Convent Berlin, Tales of the
Cocktails, Bar Convent Brazil) as well as promote the program next year. To top it all, the winner will receive a one-week internship in one of the 50 World’s Best Bars based on the former’s choice.

Unlike many other competitions, Beluga Signature rewards most of the participants at the early stages. Those who decided to take part in the challenge were required to submit a classic vodka cocktail with a local twist via www.beluga-signature.com by 28th February, 2019. As a result of the online shortlisting, 30 participants from each country will receive a
full day of educational training from the best-in-the-industry. This was done under the leadership of the spirits scene guru and Beluga Signature Educational Director Philip Duff.

Commencing on April 15, 2019, Beluga Signature Bartender School is aimed at educating the bartending community while pushing the boundaries of creativity and high-end mixology as well as building and strengthening brand values. To make sure all masterclasses are saturated with research, up-to-date information and latest trends Beluga Vodka will engage award-
winning speakers from around the world.

In order to continue last year’s theme of ‘The Profession of Modern Luxury’, this year Beluga invites bartenders to learn ‘Delivering Luxury Experiences to Guests’. “Last year’s feedback was overwhelmingly positive, so we decided to go deeper in the topic,” says Philip Duff. “The hospitality industry is centered on the guest whose satisfaction is the main marker
of success in a bartender’s career. Last year, the seminars were about building a profitable bar, reading the guests and creating cutting-edge flavors using avant-garde techniques. This year they will talk about the consistency of the luxury service, creating a memorable experience for the guest and, most importantly, applying creativity consistently. Everyone
who gets through the initial shortlisting to attend these private seminars is a winner already,” concludes Duff.

“As the current Global Champion and someone who went through this outstanding experience, I encourage everyone to enter. Not only is it a great challenge that taught me so much and let me grow in my career, but the prize is also truly amazing. On top of all the travels and industry happenings I spent a week in Singapore as an intern in the innovative ‘Operation Dagger’ (#23 in the 50 World’s Best Bars ranking),” reveals Alessandro Venturi.

Following the educational stage, all the school attendees will receive a creative task and pass online selection through beluga-signature.com website. Ten shortlisted contestants from each country will have to present their creations in front of a panel of judges in June. Based on the
performance, skills and knowledge, a winner will be crowned Country Champion on the spot. They will then have to start packing their tools for an unforgettable trip to Moscow.

At the beginning of September, seven Global Finalists will meet each other and share an incredible Russian experience as well as take part in the Beluga Signature Grand Finale competition to be held on September 9th , 2019 in Moscow.