Mahua-based Alcoholic Beverage to Enter the Market

New Update

After two years of research in collaboration with TRIFED (Tribal Cooperative Marketing Development Federation of India), IIT-Delhi has developed a mahua-based alcoholic beverage. This innovative beverage is named Mahua Nutribeverage. The beverage has low alcohol content of 5 percent and is endowed with nutritional value.

Pravir Krishna, MD, TRIFED said that they were awaiting licenses from the excise department and after they get that this beverage would be sold at all the five Tribes India outlets in Delhi. Although TRIFED plans to sell the beverage across the country, each state will need to acquire the relevant clearances on its own.

The beverage is expected to be available in April of this year and would be available at Rs. 700 for a 750 ml bottle. It will come in six fruit-based flavours.

The marketing of the product is to be carried out under the Tribal Affairs Ministry’s value-addition scheme named Van Dhan Vikas Karyakram.