Zeenah Vilcassim appointed the Marketing Director of Bacardi India

Bacardi India has announced the appointment of Zeenah Vilcassim as its Marketing Director. Zeenah joined the India leadership team in her new role on 1^st April and heads consumer and customer marketing across the entire Bacardi India’s portfolio of brands.

Bringing over a decade of leadership experience in strategy and consulting to her role, Zeenah will be key in driving synergies across marketing, commercial and finance teams to ensure campaigns are effective, impactful and deliver on business goals. She is based out of the company’s Gurugram head office and reports to Sanjit Randhawa, Managing Director, Bacardi India.

Zeenah began her career with Bacardi four years ago as Global Brand Director for DEWAR’S Scotch whisky. During that time, she focused on growing the brand’s footprint in emerging markets and oversaw the marketing of three award winning innovations; achieving record sell out volumes of each.

Zeenah began her career as an economist and moved to a management consultant role in global banking at Ernst and Young. She has held previous positions within Digital Analytics and Content and also led the entire UK operations as Managing Director at Protein before joining the team at Bacardi. In 2019, Zeenah was recognised as one of The Drum’s Future 50 marketing leaders of tomorrow.