Sherry Platinum Premium Whisky reflects bold smoothness

Sherry Platinum Premium Whisky, which was recently launched by Alcostar Distillery in Punjab, Chandigarh and Himachal Pradesh in July 2020, has become a rage due to its fine smooth taste.

It was developed after a lot of research within India as well as abroad. Arun Singla, CMD of the company, spent a lot of time in Scotland to develop its unique blend.

Sherry Platinum is a delicate and fine malt blended whisky that has been matured in oakwood casks which give it a unique and alluring flavour. The liquid represents a perfect assortment of Indian grain spirits and imported Scotch malt.

The taste of Sherry Platinum is warm and pleasant that leaves a very smooth feeling on your palate whether you take it with water, soda, or ice. Being smooth and yet boldly warm, it can be a great companion for the harsh winters ahead.

The initial market response for the newly launched product has been quite impressive.

According to Marketing Head of Alcostar Distillery, Naveen Dubey, “Currently the brand is launched in Punjab, Himachal Pradesh and Chandigarh. The brand is giving amazing response in the market and we are getting wonderful response from the customers for it. Sherry Platinum is very affordable for Indian whisky lovers and is highly recommendable to people who love smooth whisky.”

While talking about the development process and inherent qualities of Sherry Platinum, Arun Singla, CMD of the company said, “While travelling across India and abroad I came across various tastes, flavours and food cultures which helped me understand a plethora of flavour profiles and helped me finalise a unique blend with Indian and Scottish craftsmanship. It gives me extreme pleasure to share that Sherry Platinum Premium Whisky has come out as a very unique, alluring, and delicate product that will win the hearts of our consumers.”