Diageo India enters craft whisky segment with Epitome Reserve

Diageo India has announced the launch of Epitome Reserve. It is projected as India’s first-ever small-batch, artisanal craft, 100 percent rice whisky. This limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles.

The beautiful golden liquid blend is made of locally-sourced rice from the northern frontiers of Punjab. This rice then travels over 2,000 km, to be matured in Goa in bourbon casks over three years and then finished in PX Sherry and Cherry wood casks in a 50-year-old warehouse.

The whisky is a crafted blend of woody flavours, vibrant characters of rich dried fruits, sweet toffee caramel, vanilla, butterscotch, and rich spicy notes. The liquid can be ideally enjoyed neat, on the rocks or with a dash of water. Epitome Reserve is the first-ever whisky that comes with an Indian Master Blender’s signature; a personalised nod to the connoisseurs of true craft.

Commenting on the launch of this whisky, Deepika Warrier, CMO, Diageo India, said, “We are delighted to announce Diageo’s foray into the ‘Craft’ segment with the launch of the limited-edition Epitome Reserve. This launch strengthens our commitment to our premiumisation strategy, riding on brand renovation and innovation. A blend born in India from start to finish, we are confident this limited-edition craft whisky will resonate with our consumers in creating experiences they will cherish.”

Epitome Reserve comes in an exquisite and meticulously handcrafted maple wood pack that brings to life the ethos of banyan tree, with subliminal shades of green and teal, and is meant to be a keepsake. Diageo India honours the crafts-people by carrying the names of makers behind this whisky on the pack.

Available in very select outlets, Epitome Reserve’s price is available on request.