Jim Beam Orange infuses juicy element in summer cocktails

Jim Beam has officially announced its newest product available in the bourbon aisle this summer - Jim Beam Orange. Jim Beam Orange combines a juicy, bright orange flavour with Kentucky Straight Bourbon Whiskey to give a juicy and bright twist to simple summer cocktails such as a Jim Beam Orange Highball. 

Jim Beam Orange combines the taste of sweet citrus, oak and light char, producing a fresh, zesty aroma and golden colour. It can be best enjoyed from a chilled shot glass or in a refreshing Highball cocktail made by mixing Jim Beam Orange and soda water over ice, garnished with an orange wedge. 

The Jim Beam brand was one of the first to pioneer the flavoured whiskey segment, starting with its release of Red Stag by Jim Beam Black Cherry in 2009. Throughout the years, Jim Beam has continued to expand its flavoured portfolio to appeal to bourbon lovers of all kinds; unlocking new tastes and occasions for consumers who might be new to the bourbon space.

Jim Beam Orange has a 32.5 percent ABV and is now available at select retailers across the US for a suggested retail price of 15.99 USD per 750ml bottle.