Diageo launches marketing tool for bars

Diageo has launched a new and free social media marketing tool to help pubs and bars create their own advertising campaigns which target consumers and drive footfall to their venue during the summer period.

The new social media marketing tool created with software start-up Glad Cloud, offers high-quality editable assets from Diageo brands such as Tanqueray and Gordon’s gin.

The assets are usually updated every month to give venues access to new content, with specific campaign material available for a limited time. Additionally, bars and pubs will have access to online review management tools.

The new tool is currently available in Great Britain and Ireland via mydiageo.com and in Germany, Switzerland and Austria via existing Diageo platforms.