A partnership towards sustainability

The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision towards a more sustainable future.

United by a dedication to mastery, craftsmanship, creativity, and innovation, the two world-leading brands will share learnings from their respective industries, while pursuing the uncompromised excellence for which they are renowned.

By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create immersive experiences and inspirational products that are expected to deliver timeless luxury balanced with a commitment to a more progressive world.

The global brand partnership was unveiled at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new Hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.

The partnership will initially focus on a selection of core areas, including the brands’ shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers.

It will additionally deliver a wide range of projects over the coming years, including jointly-developed products from both The Macallan and Bentley, curated customer experiences and collaborative events.