Revamped design of Power Cool beer of Som

Som Group has revamped packaging of its leading economy segment brand Power Cool Strong Beer and specially designed a very attractive can packaging for the Karnataka market, for the product. Recently, to cater to the huge potential of the south Indian markets, SOM has launched Power Cool Strong beer in Karnataka.

The new packaging is said to be thoughtfully re-designed with brown & golden colours, which makes it bold & attractive. The new design gives the product a much more premium look that is disproportionate to its price.

Som Group has launched two more SKUs in addition to the existing 650 ml bottle viz. 500 ml can and 330 ml bottle on attractive price points that gives the consumers a whopping saving of more than 50 percent on purchase of per unit of the product.

This new launch was backed with a massive visibility campaign across Karnataka; generating lots of buzz and excitement among the trade and the consumers.