Jack Daniel’s named most valuable spirits brand in the world

Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand, in its Best Global Brands 2021 report.

Jack Daniel’s is the only spirits brand ranked in the top 100 brands and comes in at #81 with a value of $6.5 billion. It has moved up one spot from #82 in 2020 with a value of $6.5 billion, a 4 percent increase, according to a Jack Daniel’s report.

Interbrand’s 22nd annual report analysed how the world’s leading brands successfully navigated a rapidly changing business landscape, with valuations determined by the brand’s financial performance, role in purchase decisions, and competitive strength among other factors.

“From its humble beginnings back in the late 1800s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity, and an uncompromising free spirit.” Sophia Angelis, SVP Managing Director – Jack Daniel’s Brands, said in the announcement.