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Scotch Whisky Association (SWA) has announced that Mark Kent, former British Ambassador to Argentina, will succeed Karen Betts as its Chief Executive.
Mark Kent joins the SWA following more than three decades with the Foreign, Commonwealth and Development Office (FCDO). Most recently, he served as the Ambassador to Argentina from 2016 to June 2021. He also served as the Ambassador to Thailand, Ambassador to Vietnam, as well as at British Embassies in Mexico City, Brasilia, and in the UK Representation to the European Union.
Commenting on his appointment as the ninth Chief Executive in SWA’s 110-year history, Mark Kent said, “I am delighted to have been appointed as CEO of the Scotch Whisky Association. As a former Ambassador, I know in what high regard the Scotch whisky industry and the SWA is held worldwide.
Mark Kent will take up the position in January 2022.
