Stolichnaya vodka renamed to Stoli

The Stoli Group has changed the name of its Stolichnaya vodka brand to ‘Stoli’ due to Russia invading Ukraine .
The Stoli has announced the rebrand in response and said it will end the use of Stolichnaya name, replacing it solely with the brand Stoli.
The clear liquor distilled from grains has long been associated with Russia and gets its name from the Russian word voda, which means water in Russian. The brand has a complicated history and currently exists in two different guises, meaning that both Stoli and Stolichnaya will soon be available in different markets.

Following the dissolution of the Soviet Union, both ex-Soviet and Russian companies continue to make a version of the vodka, and the spirit will still be manufactured in Russia under its original name Stolichnaya.

Stoli is technically a Latvian product will go some way to safeguarding the brand while the turbulence continues to unfold in the east.