Diageo India expands its non-alcoholic beverage category in India

Diageo India has announced the launch of two new refreshing carbonated mixers for an enhanced consumer experience. With this development, Diageo India has expanded its non-alcoholic beverage category in India. The company has introduced  Johnnie Walker Refreshing Mixer and Black & White Ginger Ale in India for uplifted  in-home and outdoor beverage consumption.

Indian consumers are now on the constant lookout for experiences that are modern and globally inspired, which is amply reflected in the evolving drinking culture in India. Consumers are at the forefront of this dynamic ecosystem driving contemporary trends where premium mixers have come into play, creating an immersive experience for mixed drinks such as mocktails. Contained in a sleek tin can, the newly launched individual premium variants have been introduced to meet the growing shift in consumer tastes in India towards consuming refreshing non-alcoholic beverages.

Johnnie Walker Refreshing Mixer is a non-alcoholic beverage, crafted by some of the brand’s top master blenders, intended to add a refreshing burst to your day.

Black & White Ginger Ale is a refreshing non-alcoholic beverage infused with natural flavours of ginger and citrus; making it the ideal, fizzy drink made for sharing.

Commenting on the launch Abhishek Shahabadi, Vice President & Portfolio Head, Scotch & Premium Whites, Diageo India, said, "New-age consumers usually look for refreshing drinks with a bit of flavour. The culture of cocktails has been picking up over the past five years and bartenders have played a vital role in identifying certain consumer tastes and preferences. Consumers have become more discerning and demand mixers that will enhance the flavours of their mixed drinks. We felt a growing demand for bubbly refreshing mixers and ginger concoctions will bode well with the Indian audiences."

Johnnie Walker Refreshing Mixer and Black & White Ginger Ale are now available on Bigbasket and Swiggy Instamart, in select markets across India.