Diageo and ecoSPIRITS join hands to work in Southeast Asia

Diageo has announced a new partnership with ecoSPIRITS to create a closed-loop sustainable packaging solution for spirits distribution within bars and restaurants in South-east Asia.

Daigeo’s new partnership with ecoSPIRITS, a technology company which produces circular packaging solutions for the premium spirits and wine industry, is to pilot a sustainable packaging format starting with Smirnoff and Captain Morgan in South-east Asia, with the view of a later rollout across the Asia-Pacific region.

This trial will see Diageo deploying branded, next-generation packaging technologies to bottle, store, distribute and dispense spirits with selected bars and restaurants.

By leveraging the ecoSPIRITS closed-loop system, Diageo aims to reduce its carbon footprint and waste from single-use glass spirits bottles. This new partnership is part of the company’s commitment to transform packaging sustainability as outlined in its Society 2030: Spirit of Progress action plan.

Diageo will send its products in the branded re-uesable ecoTote containers to the bars. When the containers are empty, the bars will return them to Diageo to be refilled.

Diageo is the global launch partner for ecoSPIRITS’ new Intelligent Circular generation of technologies, including the new SmartPour 2.0S for dispensing spirits at the bar, and is the first to directly operate an ecoPLANT bottling facility.