AB inBev launches Seven Rivers beer

Anheuser-Busch InBev has launched a new brand of beer for the Indian market, which is named Seven Rivers. 

Seven Rivers is made with locally sourced ingredients with flavours curated to suit the Indian palate. The brand will only retail in India for now.

The new product is initially being rolled out in parts of Karnataka and Maharashtra, and  will find its way to states like Delhi, Goa, Haryana, and Uttar Pradesh within the current fiscal. 

Seven Rivers is priced at Rs. 130 for a 500ml can in Karnataka and Rs. 165 for a 500ml can in Maharashtra.