James B. Beam Distilling Company comes with Hardin’s Creek

James B. Beam Distilling Company (JBBDCo) has launched Hardin’s Creek, a new brand that will chart the ongoing story of the Beam family legacy, one that is more than 227 years in the making, through highly limited and rare releases.

Hardin’s Creek is the next generation of boundary-pushing, premium American whiskey, inspired by the expertise of seven generations of Beam Master Distillers.

Hardin’s Creek is an ongoing series of annual releases, featuring some of James B. Beam Distilling Co.’s rarest and most unique liquids and grounded in the rich experience and distilling expertise of James B. Beam Distilling Co.

Each set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more.

This year’s inaugural Hardin’s Creek series will launch with two expressions: Jacob’s Well Kentucky Straight Bourbon Whiskey, a thoughtful blend of two ultra-aged bourbons, and Colonel James B. Beam Kentucky Straight Bourbon Whiskey, a carefully crafted young whiskey. Both limited-edition expressions will be available at retail and in bars and restaurants in the United States, beginning July 2022.

Jacob’s Well Kentucky Straight Bourbon Whiskey is bottled at 54 percent ABV and it has a suggested retail price of 149.99 USD. The whisky has a rich amber colour with burgundy highlights. The nose of the whisky exudes sweet vanilla and caramel paired with hints of rich oak while its palate reflects oak and char married with stone fruits. The finish is smooth with lingering notes of vanilla and brown sweets.

Colonel James B. Beam Kentucky Straight Bourbon Whiskey is bottled at 54 percent ABV and it has a suggested retail price of 79.99USD. The whisky has an amber gold colour and its nose exudes robust vanilla and caramel notes. The palate of the whisky reflects deep and complex flavours of vanilla, nuts, and oak while it has a long and full finish.