AB InBev India introduces fruit-flavoured beers from Hoegaarden

AB InBev India has announced the introduction of a new range of fruit-flavoured beers from Hoegaarden.

The Belgian Witbier, Hoegaarden is one of the leading global super-premium brands; boasting of a recipe that originated in 1445 and has stood the test of time. The range introduces two flavours: Rosée and Nectarine, which bring alive the notes of raspberry and peach.

The introduction of Hoegaarden flavours further strengthens AB InBev’s leadership position in India's premium and super premium beer category. It reaffirms the company’s goal of developing the beer segment through new and innovative product offerings.

Hoegaarden Flavours will be priced at Rs. 195 for a 330 ml pint, and Rs. 230 for a 500 ml can in Karnataka and Rs. 220 for a 330 ml pint and Rs. 275 for a 500 ml can in Maharashtra.

Bursting with flavours that accentuate Hoegaarden's characteristic citrusy-spiced notes, this range of fruit-forward beers is the perfect experience for indulgence and rejuvenation. An explosion of peach and raspberry flavours blends with the Witbier in every sip to create a delicious beer experience. This new range is added to the global brand’s family and its non-alcohol variants, Hoegaarden 0.0 and Rosée 0.0.

Vineet Sharma, VP Marketing - South Asia, AB InBev, said, “We are delighted to introduce two delicious flavours from Hoegaarden - ‘Nectarine’ and ‘Rosée’ - that combine Hoegaarden’s strong brewing heritage, connection with nature, and the highest quality ingredients. Considering the shift in consumer preferences towards flavoured beers and experimentation, this is an incredible opportunity for us to shape the wheat beer category in India through innovations that meet consumers' needs better than ever before. We are confident that the launch of Hoegaarden Flavours will elevate consumer experiences with high-quality, differentiated offerings and further strengthen our leadership position in the beer industry.”