Flavoured white rum from Radico Khaitan

A flavoured white rum has been introduced by Radico Khaitan, under the Spirit of Victory family. The name of the product is 1965 Spirit of Victory Lemon Dash Rum. This is the company’s first foray in the white rum category. 1965 Spirit of Victory Lemon Dash Rum comes across as a combination of spiciness from rum and refreshing notes from exotic lemons.

According to the company, Lemon Dash is a perfect drink for rum enthusiasts especially for those who love to experiment with spirits and have a keen interest in aged spirits, boutique and craft liquor. 

The product has been launched in Odisha and will soon be floated in other markets, which include the markets of Delhi, Uttarakhand, Assam, Jharkhand, and Kerala.