Radico Khaitan brings Festive Pack for Morpheus Brandy

To mark the onset of the festive season, Radico Khaitan has launched a Festive Edition pack for Morpheus Brandy, India’s largest selling premium brandy, on the occasion of Onam 2022.

Dedicated to the spirit of the biggest festival in Kerala, the special festive pack comes with a unique packaging inspired by the rich culture, traditions and heritage of Kerala like the snake boat race, pookalam (floral décor), kaikottikali (renowned Kerala temple dance) & percussion of Kerala with people celebrating festivities in traditional attire. Snake boat race is one of the most prominent activities performed at Onam and has been associated with the state for over 400 years.

Commenting on the launch, Amar Sinha, Chief Operating Officer, Radico Khaitan, said, “Morpheus embodies the spirit of celebration, and with the festive pack edition, we have attempted to depict the traditional magnificence of Kerala in our existing pack design of Morpheus XO Brandy. As you celebrate Onam with your loved ones, let us give you another reason to rejoice with this festive pack. It is an Onam gift from us to our loyal consumer base, and I am confident this visual delight would leave a lasting impression on them.”

The Festive Edition pack of Morpheus Brandy will be available at retail till Diwali of this year.