Third Eye Distillery to Launch Short Story Spirits

Short Story is the latest addition to the portfolio of Goa-based Third Eye Distillery. The Short Story’s soon to be launched portfolio includes a classic London dry gin with a juniper backbone, a triple distilled, charcoal-filtered grain vodka, and Indo-Caribbean white rum.

Short Story aims to drive the conversation homewards when it comes to creating a benchmark for quality spirits. At the helm of the brand is Pankaj Balachandran, Brand Director, Short Story—a highly acclaimed veteran of the beverage industry.

Short Story brands are set to hit bars and retail shelves across Bangalore, Mumbai, and Goa shortly, and subsequently in other parts of the country.

“Having worked in the beverage industry for over ten years, I noticed the need for a go-to spirits brand in India, something that exists in most international markets. Over the years, this need-gap has propelled the dependency on imported brands for regular consumption. We, at Third Eye Distillery, wanted to offer the Indian spirits landscape with a portfolio of true-to-style essential spirits which set a standard for quality and are an effortless choice be it at home or a bar,” informs Pankaj Balachandran.