New Heineken Silver launched in India

United Breweries, the country's largest beer manufacturer and part of the Amsterdam-based Heineken group, today announced the launch of Heineken Silver, a smooth and refreshing beer that provides Indian consumers with a premium beverage that is truly designed for everyday social occasions.  

Heineken Silver is brewed by seasoned master brewers using natural ingredients, including Heineken's famous A-yeast and quality pure malt.  

Heineken Silver is available in both on- and off-trade retail channels in Bengaluru. Heineken Silver's 330-ml pint is priced at Rs 120, the 500-ml can at Rs 160 and the 650-ml bottle at Rs 200 across off-trade retail outlets in Bengaluru. 

The beer comes in a sleek silver can and the iconic green bottle. Heineken Silver will also be launched in other markets in the next few months.  

Heineken Silver has a smooth and refreshing taste, retaining the signature fruity aroma of Heineken Original with a balanced, though slightly lower bitterness.  

Rishi Pardal, Managing Director, United Breweries Limited, said, " We see modern consumers seeking beverages that are light, easy-to-drink and fit in well with their social occasions and Heineken Silver is perfectly designed for these moments. We are confident that the smooth and refreshing Heineken Silver will herald a new era of premiumisation in the Indian beer market." 

Rajeev Sathyesh, Asia-Pacific Director, Brand – Heineken, said, “This delightfully refreshing, smooth and easy-to-drink lager has received a lot of love in our other markets globally. We are confident that it will also appeal to the new generation of beer drinkers in India."