Dewar’s Double Agent 16 YO reaches Dubai Duty Free

Dewar’s Double Agent 16 Year Old has been launched at Dubai Duty Free with Bacardi Global Travel Retail’s biggest consumer engagement drive at Dubai International Airport.

Dubai is the first location in the Middle East to showcase Dewar’s Double Agent 16 YO; the latest global travel retail exclusive innovation from Dewar’s. It is claimed to be the world’s most awarded whisky and the fifth largest blended Scotch brand in GTR.

This investment from Bacardi Global Travel Retail at Dubai International Airport features a huge, digital out of home (DOOH) campaign that follows the passenger journey across all terminals in arrivals and departures, leading shoppers to discover the latest launch from Dewar’s - available now in-store with Dubai Duty Free.

First launched in Global Travel Retail earlier in 2022, Dewar’s Double Agent 16 Year Old is central to the ongoing mission from Dewar’s to disrupt the blended malts category with progressive innovation to appeal to new whisky appreciators.

Dewar’s Double Agent 16 Years Old is bottled at 40 percent ABV and comes in 100cl. It is priced at US$70.