AB InBev India introduces fruit-flavoured beers

AB InBev India has announced the introduction of a new range of fruit-flavoured beers from Hoegaarden. 

The Belgian Witbier, Hoegaarden is one of the leading global super-premium brands; boasting of a recipe that originated in 1445 and has stood the test of time. The range introduces two flavours: Rosée and Nectarine, which bring alive the notes of raspberry and peach. 

The introduction of Hoegaarden flavours further strengthens AB InBev’s leadership position in India's premium and super premium beer category. It reaffirms the company’s goal of developing the beer segment through new and innovative product offerings.

Hoegaarden Flavours will be priced at Rs. 195 for a 330 ml pint, and Rs. 230 for a 500 ml can in Karnataka and Rs. 220 for a 330 ml pint and Rs. 275 for a 500 ml can in Maharashtra.