Kirin Holdings in talks to invest in Bira

According to sources, Tokyo-based beverages firm Kirin Holdings is in talks to invest 70 million USD in Bira. Last year Kirin invested 30 million USD in Bira for an under 10 percent stake. Bira is one of the important players in craft beer segment in India. 

Japan’s major beverages players are facing steady decline in their revenues from alcobev sales as young population in Japan are drinking less alcoholic beverages as compared to previous decades. In this environment, it is natural for Japanese beverage players to look for overseas markets.