New Heineken Silver launched in India

United Breweries, part of the Amsterdam-based Heineken group, has launched Heineken Silver, a smooth and refreshing beer. This premium beverage can be ideal for pepping up everyday social occasions. Heineken Silver is brewed by seasoned master brewers using natural ingredients, including Heineken's famous A-yeast and quality pure malt.  

The newly launched beer has a smooth and refreshing taste, retaining the signature fruity aroma of Heineken Original with a balanced, though slightly lower bitterness.  The beer comes in a sleek silver can and in the iconic green bottle.

The product is available in both on and off-trade retail channels in Bengaluru. Heineken Silver comes in 330-ml pint at Rs 120, in the 500-ml can at Rs 160 and in the 650-ml bottle at Rs 200. Heineken Silver will also be launched in other markets in the next few months.