AB InBev India launched Magnum Double Barrel whiskey

AB InBev India has announced the launch of Magnum Double Barrel whiskey; marking its foray into one of the largest global whiskey markets, that is India.  Magnum Double Barrel whiskey is an India-first innovation that reiterates one of the company's strategic pillar to lead and grow the category by unlocking new occasions through innovative product offerings.

The launch of Magnum Double Barrel whiskey is part of the company's Beyond Beer portfolio. This  whiskey is a combination of American corn whiskey aged in white oak barrels in Kentucky and fine Indian single malts aged in ex-Bourbon casks, in Goa.

The company is sourcing and blending Magnum Double Barrel whiskey in partnership with Sazerac and their Indian subsidiary JDPL. This has resulted in a blend of signature flavours that are silky soft with a malty and complex, creamy finish. Magnum Double Barrel is well suited for customisation and urges patrons to sip their whiskey, the way they like it.

Magnum Double Barrel whiskey is now available in Maharashtra and Goa at leading alcohol retail outlets, pubs, bars and restaurants. It will soon be available in Karnataka, Haryana, West Bengal, Uttar Pradesh and Punjab markets.