ABD launches X&O Barrel Premium Whisky

Allied Blenders and Distillers (ABD) Ltd. has followed its recent launches with its premium offer X&O Barrel Premium Whisky. Unique to ABD, the launch is again first on its metaverse platform, the ABD MetaBar. This will be followed by its physical market launch this week in Gurgaon. The brand will subsequently move for a national launch.

 X&O is a premium blend of best Scotch malts matured in American bourbon barrels and finest Indian grain spirits. The name 'X&O' comes from the millennial short code of X (kisses) and O (hugs) that comprises elements like intimacy, warmth, passion and friendship. This whisky embodies the spirit of a close bond and deep connections.

X&O Barrel Premium Whisky is available in three pack sizes i.e., 750 ml, 375 ml and 180 ml.

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