Devans’ foray into single malt segment
Devans Modern Breweries Limited has announced the launch of its premium offering-GianChand Single Malt Whisky. With the launch of GianChand premium single malt whisky, Devans entered the single malt segment.
GianChand Single Malt, matured in a distillery that has been producing quality malt spirits since 1961, is far more delicate and refined than any other Indian single malt, with soft barley and spice taking different but vital paths as the complexity increases. Although the casks have matured for several years in high heat, the oak involvement is gloriously restrained, allowing the fragile malt and exotic fruit notes space to perform (as reviewed by Jim Murray in Whisky Bible 2022).
On the occasion, Prem Dewan, Chairman & Managing Director of Devans Modern Breweries Limited said: “ It is an ode to our founder Dewan Gian Chand, a self-made entrepreneur who started his career as a journalist and envisioned Devans as a company with high standards of quality coupled with values and ethics. GianChand Single Malt from our flagship unit is a major milestone for the company which has just completed 60 glorious years.”
It has currently been launched in J&K, Ladakh and Delhi, and is slated to be made available across at least 10 states in the very near future. GianChand Single Malt is available in Delhi at Rs 4,490.
