Bira 91 ventures in Cider category with inaugural launch

Bira 91 has announced its foray into beyond beers with the launch of Hill Station, a category of Hard Cider Ales.

The launch is part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options and a growing generation of consumers enthusiastic about experimenting with new flavors.

Hill Station Hard Cider Ales will have three flavors of hard ciders in its portfolio - Himalayan Apple Original (5.3 percent ABV), Himalayan Apple Strong (7.5 percent ABV), and Himalayan Apple Berry Twist (5.3 percent ABV).

Hill Station These Hard Cider Ales are made from a blend of the freshest Himalayan apples and mountain barley. Their flavors are dry and mildly sweet with a hint of malt and full flavor of orchard-fresh apples. The Himalayan Apple ciders are natural and crisp, that makes them perfect for all seasons and are best enjoyed over ice.

The ‘Hill Station Hard Cider Ale’ portfolio includes three variants and will be available across the country, starting with Bengaluru.