Bira 91 enters hard seltzer category

Bira 91 has announced its foray into the hard seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. The launch is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young alcobev consumers.

Bira 91’s ‘Grizly’ Hard Seltzer Ale brings consumers the best of bespoke cocktails, wine, and beer – in one single can. Offering an all-natural, low-sugar option, this unique blend is crafted by master mixologists, who have taken inspiration from classic cocktails to deliver a quality drinking experience. This drink infuses fine herbs and fruits.

Grizly is available in three flavours- Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary. Peach & Black Tea is endowed with 4.5 percent ABV and has 120 calories. A little sweet, a bit sour, and with a hint of musky, tea flavours, this twisted take on the peach iced tea will surely let you into breezy summery feels.

Blueberry + Rosemary is endowed with 4.5 percent ABV and has 120 calories. It comes across as a blend of luscious crisp blueberries and fresh rosemary, upped with a touch of sweetness and a dash of alcohol; all subtly balanced. Pineapple + Okinawa Sugar is endowed with 7.5 percent ABV and has 180 calories. It has the presence of a unique caramelised sugar from Japan, which is blended with the juicy flavours of ripe pineapple.

Grizly Hard Seltzers will be available in 330ml pints and 500ml cans across Bengaluru, at Rs. 170 for Peach & Black Tea and Blueberry + Rosemary, and at Rs. 180 for Pineapple + Okinawa Sugar option.