Captain Morgan unveils responsible drinking campaign

Captain Morgan has released its biggest ever global responsible drinking campaign in partnership with multi-award-winning singer, songwriter and rapper, Bree Runway. This campaign aims to normalise moderation in drinking in social settings as aspirational and fun; contributing towards Diageo's Spirit of Progress ambition of reaching 1 billion consumers with moderation messages by 2030.

The ‘Enjoy Slow’ campaign is all about people setting their own pace and not being afraid to say no to an alcobev drink or to another round of drink. Captain Morgan is a brand that is about spice, individuality and fun.

This latest global campaign has featured Bree Runway and her smooth, slow jam remix of 90s track, ‘Rhythm of the Night’; encouraging people to sip their alco-beverages slowly.