Magic Moments' magic crosses 5 million sale cases

Radico Khaitan has disclosed the remarkable sales milestones of its two flagship brands. The brands are Magic Moments Vodka, which has exceeded five million case sales for the first time and 8PM Premium Black Whisky, which has sold more than three million cases.

Magic Moments was the ninth biggest-selling vodka brand in the world, according to last year’s Brand Champions report in 2022.

The flagship 8PM brand sold 11.4 million cases in 2021, and its premium offering, 8PM Premium Black Whisky, sold 2.1million nine-litre cases in 2022.