Symphony from Chivas Alchemy

In its fourth edition, Chivas Glassware Alchemy, a captivating symphony that celebrates the blend's skilled craftsmanship and originality with luxury connoisseurs, recently introduced a breathtaking visual representation of the journey between tradition and modernity.

Chivas Alchemy displayed their signature works that combined two periods in the world of luxury by joining hands with 18 illustrious connoisseurs from couture, art, music, and food fraternities.

“Chivas Alchemy is an extraordinary embodiment of craftsmanship & luxury, much like its timeless blend. This year’s edition was a celebration of the seamless alchemy in time between heritage and modernity, in collaboration with 18 maestros of couture, art, music, and cuisine. Through this kaleidoscopic experience, we aim to inspire our consumers to embrace the timeless richness of the legacy as well as the possibilities of the new age, unlike ever before,” Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India averred on the occasion.

It was an extraordinary evening where connoisseurs slipped back and forth through the layers of time in the realms of luxury as they unveiled the layers of fashion, art, music, and gastronomy. The event was co-curated by Sunil Sethi, the Founder of Sunil Sethi Design Alliance, and renowned designer Ashish Soni.

Chivas Alchemy presented a collage of designs with couture, showcasing more than 25 iconic looks from nine renowned designers who have shaped fashion over the years.

Distinguished designers Namrata Joshipura, Shantanu & Nikhil, Falguni Shane Peacock, Rajesh Pratap Singh, and JJ Valaya presented the couture line that redefined the vocabulary of the design, while new-age experimental powerhouses Bloni, Anvita Sharma, Dhruv Kapoor, and Huemn curated the modern fits. Their outfits served as a testimony to the era and personified the wealth and grandeur of Indian fashion.

“Chivas Alchemy was a magnificent celebration of craftsmanship and substance and it was inspiring to see 18 alchemists come together to display their unique perspectives that flit everyone back and forth in time. Through a mélange of genres, Chivas Alchemy delivered a swirl of nostalgia, and it has been my pleasure to curate an experience that seamlessly blends art, couture, cuisine and music for those who appreciate the finer nuances of luxury”, asserted designer Ashish Soni, the Co-curator of Chivas Alchemy.

Chivas Alchemy could be construed as an honourable chemistry of linkages that revealed the true meaning of luxury, art, and sophistication in a magnificent mash-up. Connoisseurs of exquisite living, experts in design, business moguls, and stars from Hollywood attended the high-octane event, held in Mumbai.