Alicia Enciso joins Bacardi’s Board of Directors

Alicia Enciso has been named among Bacardi Limited’s Board of Directors.

With roles as General Manager, President, Chief Marketing Officer, and E-Business Officer at multinational Fortune 100 companies in the food and beverage industries, Alicia comes with more than 30 years of experience.

She was the President of the beverage division until taking the position of Chief Marketing Officer at Nestlé USA in 2017. Prior positions included Principal Consultant and Managing Director of MDC Partners' subsidiary Zyman Group as well as a number of marketing leadership positions at Procter & Gamble and Estée Lauder.

Alicia has served as the head of some of the most well-known brands in the world. She is a well-rounded business leader and global marketer.