Katy Perry launches alcohol-free apéritif line

Katy Perry, the renowned pop star, has released a non-alcoholic apéritif brand named De Soi.

De Soi has added a new flavour to its line-up, inspired by rosé wine. De Soi Trés Rosé stands with the brand’s existing three variants: Golden Hour, Champignon Dreams and Purple Lune. All of these products are vegan, gluten-free and non-GMO. They do not contain any artificial flavour or colouring.

The new expression may be bought in single cans from a few merchants around the US or online in packs of four for $25.

Along with Amass master distiller Morgan McLachlan, Perry co-founded the brand in 2022.