The promise of Rosé

The world is falling in love with pink! Although rosé wine still represents a smaller segment of the overall wine market in India, its growing popularity and evolving consumer preferences indicate a promising future for rosé wine. The trend of rosé is gaining significance and capturing a significant portion of the Indian wine market.

The rise in wine culture and wine appreciation in India has been contributing towards the growing demand for rosé wine. It has gained attention among wine enthusiasts, especially among urban millennial and the younger generation, who are looking for diverse and exciting options. Increased availability of rosé wine in wine shops, bars and restaurants in the country has made it more accessible to consumers.

Wine producers and importers in India have also recognised the growing demand for rosé wine and are investing in marketing campaigns, wine festivals, tastings and promotional events to create awareness and drive consumer interest.

Furthermore, several wineries in India have started producing rosé wines, both still and sparkling, to cater to this growing market. The most commonly used grapes for rose’ wines in India include Syrah and Grenache.

Globally there has been a surge in demand for rose’ wines. France with over 23.6 HL consumption remains the largest market for rose’ wine. Other big markets for rose’ wine are the United States of America, Spain, Italy, the United Kingdom and Germany. The rose’ wine category overall has witnessed robust growth and appreciation, through the globe. Here are some noteworthy trends in the world of rosé wine:

Emphasis on Quality: Winemakers are placing a greater emphasis on producing high quality rosé wines. Previously considered an afterthought or a by-product of red wine production, rosé wines are now crafted with intention and care, resulting in exceptional flavours, complexity, and balance.

Rising International Acceptance: Rosé wine is no longer viewed as a mere summer wine but rather as a year round option. Consumers are exploring and appreciating the unique characteristics and flavours offered by rosé wines, leading to increased production and consumption of rosé wines in various wine producing countries.

Diverse Range of Styles: The production of rosé wine encompasses a broad range of styles, offering consumers a wide selection to choose from. The enticing colour of rosé wine can vary from delicate shades of pink to deeper, onion-skin hues, depending on factors such as the grape varietal, production techniques, and aging processes. This diversity of styles allows wine lovers to find a rosé wine that suits their individual preferences and occasions.

Regional Specialisation: It is worth noting that the production techniques and regulations can vary across regions and winemakers. Each rosé wine producer may have his/her own approach, resulting in a wide range of rosé wine styles, from pale and delicate to deeply coloured and full-bodied. Certain wine regions have gained recognition for their expertise in producing outstanding rosé wines. France, especially the Provence and Southern France regions, has a long-standing tradition of rosé winemaking. Other countries, such as Spain, the United States, Italy, South Africa and Germany have also emerged as major producers of high-quality rosé wines.

Celebrity Endorsements: In recent years, the world of wine has witnessed an increasing trend of celebrity endorsements, where well-known personalities lend their names and influence to promote and support various wine brands. These endorsements contribute to the growth of the rosé wine market, attracting new consumers and creating excitement around the category.

One of the most notable examples of celebrity involvement in the rosé wine industry is the partnership between Hollywood stars Angelina Jolie and Brad Pitt, and the Perrin family, renowned winemakers from the Rhône Valley in France. Together, they own and produce the highly acclaimed Château Miraval Rosé. Actress Drew Barrymore has also ventured into the wine industry, launching her own line of wines, including a rosé offering. Barrymore Wines Rosé, crafted from California grapes, has been well-received for its approachable style and affordable price point.

Musician Jon Bon Jovi has ventured into the wine business with Hampton Water Rosé, through collaboration with his son Jesse Bongiovi and French winemaker Gérard Bertrand. Hampton Water Rosé, inspired by the Hamptons’s lifestyle, has gained popularity for its fresh, vibrant flavours and elegant packaging.

Sarah Jessica Parker has partnered with New Zealand winery Invivo & Co. to create her own wine label, including a rosé wine named Invivo X, SJP Rosé. Parker’s involvement has generated significant media buzz and consumer interest, with the wine being praised for its elegance and sophistication.

Innovation: Winemakers are constantly experimenting with techniques, grape varieties, aging methods, and blending to expand the range of possibilities in rosé wine production. The result is a diverse and dynamic selection of rosé wines available to wine enthusiasts, providing them with new and enjoyable tasting experiences.

When it comes to rosé wines, certain brands have captured the hearts and palates of wine enthusiasts worldwide, earning a reputation for their exceptional quality and popularity. Some of he top-selling rosé wines in the world are Whispering Angel Provence, Domaines Ott Château de Selle by Domaines Ott , AIX Rosé, Mateus Rosé and Meiomi.

Rosé wine is an excellent choice for pairing with Indian cuisine due to its fitment with the Indian weather and flavours. The reasons why rosé wine works well with Indian dishes are simple: rosé wine is refreshing and light, it is versatile with its fruit-forward profile and acidity and complexity.

With its light and easy-drinking nature, and with lower alcohol content compared to red wines and cool and crisp characteristics, rosé wine comes as an ideal beverage for outdoor dining in warm weather and helps alleviate the effects of spicy dishes.

Remember that wine pairing is subjective, so it is encouraged to explore and experiment with different styles and flavours of rosé wine to find the perfect match for your favourite Indian dishes. The delightful harmony between rosé wine and the vibrant flavours of Indian dishes will go a long way for the category.