A Happily Crafted Gin by Radico

RadicoKhaitan Limited has announced the launch of a uniquely distilled gin collection called "Happiness in a Bottle: A Happily Crafted Gin."

Three lovely variations are featured in this collection: Joy of Juniper, Joy of Pink, and Joy of Citrus. Each variation has a unique character and offers a mouthwatering flavour experience that lingers on the tongue. Notably, RadicoKhaitan has entered the pink gin sector with the release of the "Joy of Pink" variety, enticing gin connoisseurs with its distinct charm.

This collection was prepared with the help of 15 botanicals, including Juniper, Angelica, Coriander and Ashwagandha.

With its juniper-forward flavour profile and ashwagandha, the 'Joy of Juniper' variety appeals to gin connoisseurs. The beautiful flavours of strawberry, pink grapefruit, lychees, rose petals, pink pepper, hibiscus flower, ashwagandha, and cinnamon are combined in the "Joy of Pink" variation and with Gandharaj lemon, grapefruit, lemon leaf, ashwagandha, and juniper berries as ingredients, the "Joy of Citrus" was created.

In the initial phase of the launch, "Happiness in a Bottle: A Happily Crafted Gin" would be offered in a few chosen retail locations across Rajasthan, Delhi, Haryana, Goa, and Karnataka. The pricing of the gin is between Rs. 500 and 550 for the 180 ml and Rs. 2000 to 2200 for the 750 ml SKUs.