Whisky continues to dominate in India

RTD is the fastest growing segment, followed by wine.

India's love for whisky has been yet again established in a study conducted by IWSR. As per the data, whisky accounts for nearly two-thirds of all sales of spirits in India.

In India, 85 percent of the whisky market is accounted for by 10 lower priced domestic brands under Rs 750. Imported whisky accounts for an estimated 3.3 percent of whisky’s market in India, whose share is projected to increase to 3.7 percent by 2027.

Among alcoholic beverages, vodka's sales showed the highest growth in India in 2022 as compared to 2021; it showed a growth of close to 34 percent, according to the study by IWSR.

According to the study, India is the world's fifth-largest market for alcoholic beverages (totalling around $53billion), and consumption at home is expected to drive volumes over the next five years. Among the products covered in the study, IWSR states that ready-to-drink beverages were the fastest-growing segment in India, in 2022, showing a 40 percent surge in the last year. Wine is the next fastest growing category with a projection of 6.6 percent growth, followed by spirits (3.7 percent) and beer (2.7 percent).